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  • Substantiating Health Claims: Examples of Proof (and Lack Thereof) in Advertising
    Substantiating Health Claims: Examples of Proof (and Lack Thereof) in Advertising

    This is Part III of a three-part series in which I dissect the FTC’s Health Products Compliance Guidance of 2022. Some content is fairly technical (thank you, FTC), but hopefully, I convey the larger ...

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  • Proving Health-Advertising Claims with Science: A 2023 Legal Guide
    Proving Health-Advertising Claims with Science: A 2023 Legal Guide

    This blog explores when and how companies must support (substantiate") their health-related advertising claims. How Scientific Studies are Used to Prove Health-Advertising Claims Science is a ...

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  • Mislabeling vs. Misbranding: A Practical Guide with Examples
    Mislabeling vs. Misbranding: A Practical Guide with Examples

    In general, mislabeling refers to errors or omissions on product labels , while misbranding refers to false or misleading claims or representations about the product . Quick Examples of Mislabeling: A ...

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  • Misled by False Advertising? Fight Back! Free Consultation (Questionnaire)
    Misled by False Advertising? Fight Back! Free Consultation (Questionnaire)

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  • Does Federal Law "Preempt" (Block) State Lawsuits for Mislabeling?
    Does Federal Law "Preempt" (Block) State Lawsuits for Mislabeling?

    The below list explores the show-down between state law and federal law in the areas of food, beverages, animal products, medication, medical devices, dietary supplements, cigarettes, and more. First, ...

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  • "Humanely Raised" Label Deceptively Connected to USDA, argues Class Action
    "Humanely Raised" Label Deceptively Connected to USDA, argues Class Action

    Does "Humanely Raised" placed near "USDA Process Certified" imply that the USDA certified "Humanely Raised"? Yes, plausibly so, held a federal judge in New Jersey in the class action, Hemy v. Perdue ...

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