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  • Unmasking Causewashing: How it Serves as Hidden False Advertising
    Unmasking Causewashing: How it Serves as Hidden False Advertising

    I went full-throttle into false-advertising law because of the repugnancy inherent in " humanewashing ," a form of "causewashing." What is "Causewashing"? "Causewashing" is a term used to describe the ...

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  • Substantiating Health Claims: Examples of Proof (and Lack Thereof) in Advertising
    Substantiating Health Claims: Examples of Proof (and Lack Thereof) in Advertising

    This is Part III of a three-part series in which I dissect the FTC’s Health Products Compliance Guidance of 2022. Some content is fairly technical (thank you, FTC), but hopefully, I convey the larger ...

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  • Proving Health-Advertising Claims with Science: A 2023 Legal Guide
    Proving Health-Advertising Claims with Science: A 2023 Legal Guide

    This blog explores when and how companies must support (substantiate") their health-related advertising claims. How Scientific Studies are Used to Prove Health-Advertising Claims Science is a ...

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  • Mislabeling vs. Misbranding: A Practical Guide with Examples
    Mislabeling vs. Misbranding: A Practical Guide with Examples

    In general, mislabeling refers to errors or omissions on product labels , while misbranding refers to false or misleading claims or representations about the product . Quick Examples of Mislabeling: A ...

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  • Misled by False Advertising? Fight Back! Free Consultation (Questionnaire)
    Misled by False Advertising? Fight Back! Free Consultation (Questionnaire)

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  • Is Humane Washing of Meat and Poultry False Advertising?
    Is Humane Washing of Meat and Poultry False Advertising?

    What is Humane Washing? Humane-washing is the practice of making false or misleading claims about the treatment of farmed animals. Claims may include the conditions in which animals are born, raised, ...

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