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  • Unmasking Causewashing: How it Serves as Hidden False Advertising
    Unmasking Causewashing: How it Serves as Hidden False Advertising

    I went full-throttle into false-advertising law because of the repugnancy inherent in " humanewashing," a form of "causewashing." What is "Causewashing"? "Causewashing" is a term used to describe the ...

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  • Proving Health-Advertising Claims with Science: A 2023 Legal Guide
    Proving Health-Advertising Claims with Science: A 2023 Legal Guide

    This blog explores when and how companies must support (substantiate") their health-related advertising claims. How Scientific Studies are Used to Prove Health-Advertising Claims Science is a ...

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  • Mislabeling vs. Misbranding: A Practical Guide with Examples
    Mislabeling vs. Misbranding: A Practical Guide with Examples

    In general, mislabeling refers to errors or omissions on product labels, while misbranding refers to false or misleading claims or representations about the product. Quick Examples of Mislabeling: A ...

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  • "Humanely Raised" Label Deceptively Connected to USDA, argues Class Action
    "Humanely Raised" Label Deceptively Connected to USDA, argues Class Action

    Does "Humanely Raised" placed near "USDA Process Certified" imply that the USDA certified "Humanely Raised"? Yes, plausibly so, held a federal judge in New Jersey in the class action, Hemy v. Perdue ...

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  • Why Animal Welfare is a Rising Concern for Food Shoppers
    Why Animal Welfare is a Rising Concern for Food Shoppers

    Even with inflation and rising food costs, conscious consumers appear not to skimp on animal welfare. Nearly 60% of consumers in the US report that they’re concerned about animal welfare when it comes ...

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  • The Ultimate Guide to False-Advertising Law in New York: 22 FAQs
    The Ultimate Guide to False-Advertising Law in New York: 22 FAQs

    1) What are the elements of false advertising under New York law? For a private plaintiff to "state a claim" under General Business Law § 350, the following elements must be alleged in sufficient ...

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