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  • Unmasking Causewashing: How it Serves as Hidden False Advertising
    Unmasking Causewashing: How it Serves as Hidden False Advertising

    I went full-throttle into false-advertising law because of the repugnancy inherent in " humanewashing," a form of "causewashing." What is "Causewashing"? "Causewashing" is a term used to describe the ...

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  • False Advertising Lawsuits in New York: The Cases
    False Advertising Lawsuits in New York: The Cases

    This blog dives deep into the heart of primary legal authority with a rigorous analysis of key 2nd Circuit decisions related to food and consumer-product litigation. Allegedly ineffective "charcoal" ...

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  • Proving Health-Advertising Claims with Science: A 2023 Legal Guide
    Proving Health-Advertising Claims with Science: A 2023 Legal Guide

    This blog explores when and how companies must support (substantiate") their health-related advertising claims. How Scientific Studies are Used to Prove Health-Advertising Claims Science is a ...

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  • Does Federal Law "Preempt" (Block) State Lawsuits for Mislabeling?
    Does Federal Law "Preempt" (Block) State Lawsuits for Mislabeling?

    The below list explores the show-down between state law and federal law in the areas of food, beverages, animal products, medication, medical devices, dietary supplements, cigarettes, and more. First, ...

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  • "Humanely Raised" Label Deceptively Connected to USDA, argues Class Action
    "Humanely Raised" Label Deceptively Connected to USDA, argues Class Action

    Does "Humanely Raised" placed near "USDA Process Certified" imply that the USDA certified "Humanely Raised"? Yes, plausibly so, held a federal judge in New Jersey in the class action, Hemy v. Perdue ...

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  • The Ultimate Guide to False-Advertising Law in New York: 22 FAQs
    The Ultimate Guide to False-Advertising Law in New York: 22 FAQs

    1) What are the elements of false advertising under New York law? For a private plaintiff to "state a claim" under General Business Law § 350, the following elements must be alleged in sufficient ...

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