Advertising substantiation Blogs

This is Part III of a three-part series in which I dissect the FTC’s Health Products Compliance Guidance of 2022. Some content is fairly technical (thank you, FTC), but hopefully, I convey the larger ...

Allegedly ineffective "charcoal" in Colgate Toothpaste ruled not false or misleading 2023: The "charcoal" marketed in Colgate's Optic White toothpaste is not harmonized with other claims like "enamel ...