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  • Substantiating Health Claims: Examples of Proof (and Lack Thereof) in Advertising
    Substantiating Health Claims: Examples of Proof (and Lack Thereof) in Advertising

    This is Part III of a three-part series in which I dissect the FTC’s Health Products Compliance Guidance of 2022. Some content is fairly technical (thank you, FTC), but hopefully, I convey the larger ...

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  • False Advertising Lawsuits in New York: The Cases
    False Advertising Lawsuits in New York: The Cases

    Allegedly ineffective "charcoal" in Colgate Toothpaste ruled not false or misleading 2023: The "charcoal" marketed in Colgate's Optic White toothpaste is not harmonized with other claims like "enamel ...

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  • Proving Health-Advertising Claims with Science: A 2023 Legal Guide
    Proving Health-Advertising Claims with Science: A 2023 Legal Guide

    This blog explores when and how companies must support (substantiate") their health-related advertising claims. How Scientific Studies are Used to Prove Health-Advertising Claims Science is a ...

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